For the past several years, the dispensary industry has relied on text messaging campaigns as their most effective marketing tool. As long as smartphones exist and people have access to them, text messaging campaigns are here to stay. However, if your dispensary has had problems with text blasts, there are a few possible reasons. First, you may be sending too many promotional texts. Second, you might be violating some regulations. Ultimately, the failure of your text blasts can be detrimental to your dispensary business.
As such, you should follow certain rules when sending text messages to your customers. The first rule of thumb is not to send any cannabis marketing text messages to customers in non-legal states. Secondly, you should make sure that you double-opt-in all your contacts before sending them texts. You should also verify the geographic location of your recipients so you can avoid sending text messages to those in illegal states. This is an important aspect because the law is getting stricter every day.
Moreover, you should follow all the regulations regarding SMS marketing before using any of them. Some carriers flag words that are related to cannabis as inappropriate. This is why you should use crafty language when you send messages to your customers. However, you should consider the regulations on your own state. If you’re unsure, check with your service provider for more information. If there are restrictions on cannabis marketing on your carrier’s network, it’s best to use a different SMS platform.
Lastly, cannabis brands should consider SMS blast services. These SMS campaigns are effective because they are allowed to reach a wide audience, thereby improving sales and marketing. In addition, they help cannabis brands establish tighter bonds with their customers. With SMS, cannabis marketers can communicate with customers via automated texts. The FCC and CTIA regulate text messages strictly, but cannabis marketing is not. There are some ways around this. For example, some brands opt for push notifications through mobile apps instead of SMS marketing.
Before implementing SMS marketing, cannabis businesses should be aware of the laws governing the industry. In most states, cannabis is not federally legal, and is classified as a Schedule 1 substance. Therefore, marketing for cannabis businesses needs to be done in compliance with the laws of each state and federal level. As such, cannabis marketers should follow the guidelines set by the U.S. Cellular Telecommunications and Internet Association, which represents the wireless communications industry.
The Federal Communications Commission has imposed specific regulations regarding text messages. If you violate the rules, you may be fined as much as $1500 for each illegal message sent. The fines associated with 10DLC can severely cripple a dispensary of any size. Fortunately, there is a solution for that problem, and it is called Fyllo. There are many benefits to using an SMS blast service for cannabis businesses.
